The American actress Carla Gugino is posing here for Vanity Fair Vanities in 2008. The photo was shot by Matthew Rolston and is a clear homage to Gil Elvgren and his famous pin-up painting "Your move" from 1964.
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But Mila Kunis is not only posing as "a" pin up, she’s exactly copying the pin up by Edward Runci which was published with the title "They're Easy To Handle" in 1953.

Probably Dayan didn’t think in a special painter when he made his photos. But he wanted to imitate not only the costumes and poses but also the colors and the artificial surface.
It sounds good to me (1942) by David Wright (1912–1967)
Sleepy-Time Girl (1930s) by Gil Elvgren (1914-1980)

But this photo is a quotation of a pin-up by the painter Rolf Armstrong (1889-1960). It dates from 1945 and was called "The Winning Combination". So it was a celebration of the end of the Second World War.